Words by length and pace
| Pace | 15 seconds | 30 seconds | 45 seconds | 60 seconds | 90 seconds |
|---|---|---|---|---|---|
| 120 words per minute, careful | 30 | 60 | 90 | 120 | 180 |
| 130 words per minute, relaxed | 33 | 65 | 98 | 130 | 195 |
| 150 words per minute, everyday conversation | 38 | 75 | 113 | 150 | 225 |
| 170 words per minute, fast social video | 43 | 85 | 128 | 170 | 255 |
To work it out for any pace: words = pace × seconds ÷ 60.
Where those speeds come from
- About 150 words per minute is the average for US English conversation, according to the National Center for Voice and Speech, as cited by VirtualSpeech.
- 125 to 150 is the average speaking range Speakflow gives, and Teleprompter.com gives it for a natural, conversational tone.
- Around 170 or more is what Teleprompter.com suggests for short social clips.
- People vary a lot. VirtualSpeech measured 32,809 practice presentations and found a median of 111 words per minute, with the middle half between 86 and 133. Five TED talks it timed averaged 173, from 154 to 201.
A chart gets you close. Your own measured pace is more accurate.
Measure your own pace in two minutes
- Take a script of about 150 words, written the way you talk.
- Read it out loud in the voice you use on camera, and time it with a stopwatch.
- Divide the words by the seconds, then multiply by 60. 150 words in 55 seconds is 164 words per minute.
- Read it again and average the two.
- For a word budget, multiply your pace by the seconds you want and divide by 60. At 164 words per minute, 30 seconds is 82 words.
Count what you say, not what you type
- Spell numbers the way you say them. “2026” is one word on the page and two or three out loud.
- Leave out stage directions. “Cut to product” doesn’t get read.
- Allow for pauses. At 150 words per minute, a one-second pause costs you 2.5 words, so four pauses cost about ten.
- If a script runs long, cut a sentence. Reading faster to fit it shows.
Setting a teleprompter’s speed
Start at the pace you measured. If the words run ahead of you, drop 10 words per minute. If you’re waiting on them, add 10. When a prompter’s speed is wrong, you end up chasing the text or stalling, and both show on camera.
Apps that follow your voice do the scrolling for you. Keep your number anyway, because it still tells you how long the video will run. Once you have a script at the right length, here’s how to read it and keep eye contact, and how to film a whole batch.